Secret strategies from our growth agency

Secret strategies from our growth agency

There has never been a better moment to learn how to advertise your YouTube channel than right now.

But why “now”?

To begin with, we spend up to six hours a day watching videos on YouTube, which is the second-most popular website on the internet.

Utilize as many promotional strategies as you can if you want to be noticed on YouTube.

We’ll go into more detail about each of these strategies to increase the number of viewers on your YouTube channel.

These suggestions are all applicable, regardless of where you are in your journey or whether you want to see your numbers continue rising.

What constitutes a YouTube view?

The total number of times your video or channel has been seen is referred to as views. YouTube counts a view as when a viewer plays a video and watches it for at least 30 seconds.

If someone views your movie multiple times, each time counts as a new view. This applies to all devices, whether a person watches on a smartphone or a desktop computer.

This also applies to embedded videos and videos published on social media platforms such as Facebook.

You get a view whenever someone hits your channel page.

If you use YouTube Analytics, you can examine the number of views your YouTube channel received in the last 28 days by going to the Overview tab.

Why does YouTube value views?

Because they have an impact on the YouTube algorithm, views are significant. The algorithm will show your video to more people if it receives more views.

We all want to see a return on investment and increased revenue, and views are one way to make money on YouTube.

The author’s captivating, must-watch headlines The key to YouTube marketing is presentation. When it comes to the performance of your video, titles make or break it.

Consider this: are you making your content seem “must-see” or “meh”?

The secret to writing compelling headlines is to capture readers’ interest without using clickbait. People love to watch entertaining content, and they also want to know what your video is about as soon as it starts.

You could, for instance, learn from the strategies of major YouTube influencers like BuzzFeed and WhatCulture.

To get more views, these videos frequently use listicles, titles with questions, or exaggerations (such as “insane,” or “…of all time”).

For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up the views.

The fitness-focused videos from Athlean X are another excellent example.

The channel’s content is conversational in tone and skillfully incorporates pertinent keywords into its titles.

More specifically, a lot of people have noticed that a YouTube video title should ideally be no more than 70 characters long. In the meantime, 55 characters are recommended for an interesting headline by tools like CoSchedule’s headline analyzer.

Although CoSchedule’s tool isn’t designed with video titles in mind, it’s a great resource for coming up with catchy titles that will help you promote your YouTube channel.

1. Make your videos more visible.

Here are some ideas to ponder: 70% of the top 100 Google search results include YouTube videos. Check it out for yourself.

Google will return anything from YouTube for any given product or “how-to” query. Indeed, YouTube results can occasionally appear before traditional blog postings or webpages.

Listen up: YouTube is the world’s second-largest search engine in and of itself. People use YouTube to seek out items and solve problems, just like they do on Google.

Consider your YouTube videos to be just like any other piece of content that needs optimization in terms of keywords, tags, and so on.

You should implement some of the top YouTube SEO tactics to boost your chances of appearing:

• Titles and descriptions: Make use of target keywords in your titles and descriptions. You can find keyword suggestions by using a program like Keywordtool.io.

• Mention your target keywords in your video: According to Backlinko’s Brian Dean, mentioning your target keywords in your film will help YouTube better comprehend what your video is about.

• Engagement: YouTube counts engagement (likes, comments, and views) to determine where videos appear in search results.

• Categories: Use categories to help YouTube identify who your films should be shown to.

• Tags: In addition to categories, you can add tags to your videos to provide extra information about your material to YouTube.

You can use as many tags as you like, so add as many as you can think of. Keyword stuffing is similar to SEO for your website. Use keywords when they make sense, not just to have them.

2. Figure out what your audience wants.

With any type of content you produce, you want to make sure it’s aligned with what your audience wants. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.

If you’re just starting to promote your YouTube channel, take a look at your competitors or other video creators in your industry.

Look at which of their videos get the most views and engagement.

This will give you an idea of what topics your audience wants to learn about and what style of videos they prefer.

Want to better understand your YouTube metrics? Download our video metrics cheat sheet to learn the most important metrics to track and get ideas for video content tailored to your marketing goals.

3. Determine the desires of your audience.

You should always ensure that the content you create is in line with the preferences of your target audience.

Learn about your audience and the kinds of content they enjoy seeing from you before beginning any kind of content creation, be it a blog post or a video.

Examine your rivals or other YouTubers in your field if you’re just getting started with YouTube channel promotion. Take a look at the videos that receive the most views and interaction.

This will help you determine the subjects and types of videos that your audience is interested in watching.

Do you want to know more about your YouTube analytics?

Get ideas for video content that is customized to your marketing objectives by downloading our cheat sheet on video metrics, which teaches you the most crucial metrics to monitor.

4. Customize your thumbnails.

One of the simplest yet most effective tactics to promote your YouTube channel is creating custom thumbnails.

Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention. By default, YouTube snags a screenshot from any given video and uses it for the thumbnail.

Unfortunately, sometimes the image it grabs will be a blurry shot of you adjusting the camera or a transition.

Not a good look, right?

Creating thumbnails yourself not only makes your videos look more appealing at a glance but also signals a certain sense of professionalism.

Thumbnails don’t have to be rocket science, either. You can even create a template with a particular font and style to make it more consistent and on-brand. This is made especially easy with the help of image creation tools such as Canva.

Here’s a good example from Bingeing with Babish: If you’re looking for simple social media templates to get started with Creator Studio, check out our free YouTube banners that you can download today!

5. Use YouTube to cross-promote your own videos.

It’s likely that you cover related and overlapping topics on YouTube. When it makes sense, cross-promote your videos to get the most out of your older content.

One way to encourage viewers to take action is by including links in the description of a video and encouraging them to check them out.

While the removal of YouTube’s annotation system may disappoint some, encouraging viewers to watch your videos through to the end without clicking away is achieved by including links in your description.

6. Concentrate on Google search results.

As previously said, YouTube is absolutely crushing it in terms of SEO. While you shouldn’t develop material solely for search engines, you should promote your YouTube channel with SEO in mind.

Product reviews, how-to videos, and long-form (10+ minute) films addressing keyword-specific topics, in particular, tend to score well in search engine results pages (SERPs).

Consider how you may use your YouTube channel marketing to capitalize on a current keyword in your sector if you’re short on content ideas.

Conclusion

Implementing effective strategies from our growth agency has significantly boosted YouTube’s growth. Consistent high-quality content, strategic keyword targeting, engaging thumbnails, and audience interaction are key. Additionally, leveraging analytics for insights and staying updated on algorithm changes are crucial for sustained success.