Strategies that creators in New York should know

Strategies that creators in New York should know

YouTube advertising provides a way for companies to reach millions of potential customers. And if you market to younger people, you are far more likely to find your target audience on YouTube than you is on traditional television. 

YouTube is the social media channel of choice for gamers worldwide with 48.7% preferring to use YouTube to consume content and find information more than any other social channel.  Furthermore, according to our Social Media Benchmark Report 2023, YouTube advertising has the potentially reach a global audience of 2.29 billion people worldwide, which is a pretty impressive statistic.

YouTube is the second most visited website in the world, second only to Google. As bandwidth and internet speeds improve, watching YouTube videos has become an everyday activity for many people.

According to recent studies, the average time spent consuming social video and digital media in the US is estimated to reach just less than 8 hours per day in 2024, not a surprising statistic given that in home-media consumption has grown significantly over the past couple of years due to the pandemic.

Although most social networks now encourage video sharing, YouTube is still the premier site for sharing longer videos. People spend more time watching videos on YouTube than they do on Facebook or Instagram.

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Strategies every creator should know

1. Create playlists to organize your YouTube content.

The more videos you create, the more difficult it becomes for people to navigate through your channel.

That’s why playlists are so important. Not only do playlists allow you to group your videos into categories to organize your channel, but also appeal to your viewers’ desire to binge.

For example, Beardbrand’s grooming channel has amassed hundreds of videos covering tons of topics. The channel’s various playlists help guide subscribers to relevant content without having to dig for it.

2. Increase engagement with calls to action.

Sometimes simply asking for engagement is the best way to get your videos noticed, especially when you consider the immediacy and connection that video content can create.

Not everyone who enjoys one of your videos is going to remember to drop a like or become your subscriber, so it’s common to put these reminders in the description or in the video itself.

Especially if you’re an up-and-coming channel, there’s no shame in asking for some love directly. In fact, asking visitors a question to answer in the comments suggestion or to check out another video are perfect ways to keep the engagement rolling. You can likewise link to other videos or drop an external link to your site to serve as a sort of CTA.

3. Give live streaming a try.

Live video is one of the biggest social media trends and it isn’t going anywhere anytime soon. With apps like Facebook, Periscope and Instagram making it easier than ever to stream live video, more and more brands are getting on board.

YouTube has been offering live videos for years but has only recently started picking up steam. You can take a look at some popular YouTube Live videos to get a sense of how other brands are using the platform.

Some examples of how you can use YouTube Live are:

• Webinars
• Live tutorials
• Q&A sessions
• Product demonstrations

Don’t worry if your streams don’t go as smoothly as you’d like. Part of the fun (and risk) of live video is you never know what’s going to happen. The unpolished, organic nature of live video is exactly what makes it compelling. For more tips on how to get started with YouTube Live, check out Google’s introduction to live streaming.

4. Collaborate with other creators and brands.

A tactic some of the biggest YouTube stars used to grow their following is collaborating with other users. Each collaboration gives you exposure to a new audience. And the best part is those new viewers are more likely to subscribe to your channel since you’re working with a content creator they already know, like and trust.

The key to a successful YouTube collaboration is finding the right partner. You want to collaborate with content creators that share similar passions with your brand so your video comes off as authentic. This now-classic collaboration between BuzzFeed and Purina is a prime example of a thoughtful collaboration that doesn’t feel overly promotional.

5. Run a paid YouTube ad campaign.

With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads. YouTube offers a variety of ad formats to choose from:

• Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop.

• Overlay ads: These are semi-transparent ads that are displayed on the bottom part of a video. They’re only available on desktops.

• Skippable and non-skippable video ads: These ads show up before, during or after a video. Skippable ads can be skipped after five seconds, but non-skippable ads have to be watched all the way through before the viewer can watch their video.

• Bumper ads: These are non-skippable ads that have to be watched before the viewer can watch their video. They can last a maximum of six seconds.

• Sponsored cards: These are cards that get displayed within relevant videos. You can use them to promote your products or other content.

For your ad creatives, you can either use an existing video or create something new for a specific campaign. The advantage of using an existing video is you can choose a clip you know has been effective in the past. If a video has already gotten a lot of views and engagement organically, running paid ads can amplify your results.

you can create an ad with a specific call-to-action at the end to direct viewers to a landing page or another video. You can learn more about YouTube’s video ad formats here.

6. Regularly publish your YouTube content on social media.

It’s no secret that video content crushes it on social media in terms of engagement and performance.

As a result, you should regularly promote your YouTube channel to your social followers to encourage them to become subscribers. As soon as a video goes live, make a point to let your followers on Facebook, Twitter, Instagram and LinkedIn know about it. You can likewise create snippets or previews for each social platform that also link to your latest production.

With the help of Sprout Social, you can schedule your content and cross-promote it without having to jump from platform to platform. Features such as Viral Post can also help ensure that your content goes live based on when your social audiences are engaged.

7. Incorporate pre-production best practices.

Put your producer hat on and incorporate some pre-production best practices. There’s a lot that goes into creating video before the camera records, but using these methods will streamline your content production.

• Create a contingency plan. What will you do if there’s an issue with your shooting location? What if your talent becomes sick? Proactively plan so you’ll be prepared for the worst.
• Plan the video concept from start to finish. Use a storyboard to outline each part of the video. Use this outline to mark visual jokes, animations, call to action, etc.
• Create a shot list. A shot list will help you consider important details like lighting, location and camera angles. Once your script and storyboard are complete, make a list of every scene and note the action and dialogue required for each. Mark the type of setup you want (e.g. wide angle vs. close up).

Streamlining your content production means you’ll likely be able to produce more video because your process is a well-oiled machine versus one that is always in need of repair. Having a set process will also help ensure each video is striking the right cord because you’ve taken the time to think through important visual details and logistics that will add value to viewers. Since you’ll be able to create more relevant videos, you’ll get more views over time.

Conclusion

To enhance your YouTube presence, prioritize consistent content creation, engage with your audiance through comments and social media, optimize video titles and description for search, collabrate with other creator, and analyze to refine your strategy over time

FAQ (frequently asked question)

Q1: how important is consistency in uploading content?

A1: Consistency is crucial for building. Regularly uploading high- quality content helps keep viewers engaged and encourages subscriptions.

Q2: What’s the significance of a compelling thumbnail and title?

A2: Thumbnails and titles are the first things viewers notice. Make them attention-grabbing and relevant to increase click-through rates.

Q3: How can I engage with my audience effectively?

A3: Respond to comments, ask questions in your videos, and use community posts to foster interaction. Building a community is key.

Q4: Is niche selection important for success?

A4: Yes, choosing a niche you’re passionate about and that has an audience can make your content more appealing to a specific group.

Q5: How can I optimize my videos for search?

A5: Use relevant keywords in titles, descriptions, and tags. Conduct keyword research to understand what your target audience is searching for.