Become more visible on YouTube as a coach by learning the essential techniques for expanding your virtual footprint. Learn how to use efficient techniques to broaden your audience and draw in interested viewers. Unlock the opportunity to interact with a larger audience and become well-known in your coaching field.
Table of contents
• Why is online presence important for a coach on YouTube ?
• Strategies to increase your online presence
• FAQ(frequently asked questions)
Why is online presence important for a coach on YouTube ?
You can expand your reach and attract more customers to your business by having an online presence. For example, you can reach potential customers who might not have known about your business otherwise by using social media marketing and online advertising.
STRATIGIES TO INCREASE YOUR ONLINE PRESENCE
1. Center Your Videos on a Singular Keyword or Subject
The best way to increase traffic to your YouTube channel and expand your following is to center your video around a single subject or keyword. If you want your videos to receive as many views as possible, you must include this step in order to rank them. Marketers who are not familiar with SEO run the risk of missing it.
To find the most popular keywords in the niche you want to target, use a YouTube-specific keyword tool such as KeywordTool.io. Prior to creating your video content, choose your keyword because it will help you create the most informative content possible on that particular subject.
Additionally, it aids in your memory to organically incorporate your keyword into the content so that YouTube will recognize it.
2. Reuse Previously Created High-Performing
Content Creating and sharing quality content is, of course, the best way to expand your YouTube channel. However, creating that content doesn’t always have to be done from start. Engaging, valuable, practical, and actionable content you already own can be used to create some of your best videos.
Particularly during the COVID-19 pandemic, when users bingewatched 4 billion hours of “how to” videos in a single year, a lot of people turn to YouTube for solutions and how-to guides. Thus, providing your audience with content that addresses their issues is a great way to increase traffic.
Conduct an audit of your content to identify any blogs, manuals, and other high-performing articles you already have. Then, consider how you can repurpose them to produce content that is both relevant and interesting.
3. Participate with your audience.
It’s critical not to overlook the fact that YouTube is a social media platform that necessitates social interaction. You’re missing out if you just post videos without encouraging comments and discussion. YouTube rewards channels that have a high level of engagement, which includes total time spent on the channel, watch time, likes and dislikes, and, most importantly, comments.
So, if at all possible, try to respond to every comment you receive and encourage users to interact with audio/visual prompts.You can also take the time to engage with other channels, which could be a brand similar to yours or simply one you admire.
You should not always wait for the audience to take the initiative. Post questions or comments that can encourage participation by asking questions.
4. Get Branded
So may be you have an awesome content ideas , but does you channel looks attractive too ? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional. Improving your organization’s social branding will help users recognize your content more quickly.
So, if you have a blog or website, you probably already have some sort of look and feel to differentiate yourself from other individuals and/or companies. So it will be a sensible move to extend that branding to your YouTube channel.
Here’s an example from Mr. Beast gaming channel with 40.3 million subscribers they provide great content about games and consoles that feature short videos of gameplay and behind the scenes snippets.
5. YouTube Videos on Other Social Media Platforms
One of the great things about social media is the ability to cross-promote content across multiple channels. The simplest way to expand your audience is to promote your YouTube videos on your other social channels.
According to the Digital 2021: Global Overview Report, there is a significant overlap in users across social media platforms, with YouTube seeing massive engagement of over 90% among all top channels’ users. This means it’s a force to be reckoned with in terms of marketing activities and engagement.
6. Encourage subscriptions
When viewers subscribe’ to see any new videos that are posted, you know for sure that they are engaged with your channel. In each video you upload, ask viewers to subscribe to your channel and stay in touch with your existing subscribers.
(You can view your subscriber list here.) Subscribers should never be purchased. In the long run, this will only reduce your engagement and harm the authenticity of your account. Remember that if you don’t ask your viewers to subscribe, you could be losing a lot of potential followers.
fter all, the more subscribers you have, the more likely you are to increase your YouTube watch time.
7. Be present and stand out.
If you run YouTube on your own or as part of a small team, it can be extremely beneficial to personalize the channel by participating in videos. When you put a face to a brand, your audience is more likely to connect with you as a person.
This is especially important for vloggers, as well as fitness, life, and business coaches and solopreneurs. Your face does not have to appear in every video you make, but you should appear frequently enough to engage your audience.
Additionally, if you are this type of YouTuber, use a photo of yourself (rather than your logo) on your channel.
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FAQ (frequently asked questions)
Q1 Will I get more views by uploading more videos?
Absolutely! Creating regularly scheduled videos can help you gain more reach by providing viewers with consistent content, which can lead to an increase in subscribers. It will also help you maximize your discoverability on YouTube, as the algorithm favors channels with a large selection of videos that upload frequently.
Furthermore, creating regularly scheduled videos will assist you in building an audience because viewers will know when to expect your content.
Q2 My videos used to get thousands of views and now they don’t. Why?
Because YouTube’s landscape has changed, it’s possible that your videos no longer receive thousands of views. YouTube’s algorithms have become more sophisticated over time, which means that viewers are now seeing more personalized recommendations based on their interests and previous viewing history.
To increase the number of views on your videos, keep up with current trends and create content that is relevant to what’s popular right now. Optimizing your titles, thumbnails, descriptions, and tags can also help ensure that your videos are recommended to the right viewers.
Q3 Do keywords matter for YouTube Shorts?
Absolutely. Keywords, like any other type of video, are important in YouTube Shorts discovery. Optimizing your keywords ensures that your videos appear in the appropriate search results, allowing you to reach more viewers and grow your channel.
Choose keywords that are related to the topic of your video and use them throughout the title, description, and tags to get the most out of them.
Q4 What are YouTube keywords? Why do I need them?”
Keywords on YouTube are words and phrases related to your content that viewers use to find your videos. It is critical to find the right keywords and include them in your video titles, descriptions, tags, and other metadata so that your videos appear in the appropriate searches.
Q5. Should I cover multiple topics on one channel or explore each topic on separate channels?
That is a fascinating question! It is entirely dependent on your overall goal. For example, if your goal is to grow a large audience and cover a wide range of topics in your content, covering multiple niche markets in one channel may be beneficial.
If you want to target a specific market and establish a strong brand presence, creating branded channels for your content may be the best option. Having a separate channel allows you to establish a distinct brand identity and focus on the niche audience to which you cater.
You can also use cross-promotion to attract viewers from one channel to the other and vice versa. However, it is up to you to experiment and see what works best for you.
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